Creative Direction & Text
• One Hundred Years of Leica •
Leica's history can be traced back to Wetzlar, Germany, where the traditional camera brand built their very first prototypes in 1913. In the 1980s, the company moved their factory to nearby Solms where they produced premium cameras for many years. Now on the occasion of their 100 year-anniversary, Leica are reestablishing their headquarters in their original home of Wetzlar, with a new, modernized facility.
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Publication: Highsnobiety Magazine #7